The average pastor in America will deliver the Sunday morning sermon to sixty people. In contrast, a blogger who writes about religion can expect anywhere from two to one thousand times as many visitors to read their thoughts over the course of a week. The result is that thousands (if not hundreds of thousands) of Christians are already more influenced by their favorite blogger than by their local pastor.

I’m often concerned about the proportion of effort that goes into Church Services compared to the rest of the church’s activities. This extract from one of a fascinating series of essays about the future of Evangelicalism simply confirms my concern.
The sermon is probably over-rated in it’s influence so in the world of new media why do we simply turn our preaching into podcasts – should we rather be producing messages tailor made for the web.