Online ads to overtake TV

The internet will overtake TV as the biggest advertising platform in the UK this year with total ad spend of around £3.56bn, according to a report by Enders Analysis.

But does this mean it’s more effective? I think I would still rather have 30 seconds on peak time TV than the equivalent cost on t’internet. I confess I have no idea if I know what that would mean in web exposure, but TV still feels like you’re in lots of living rooms where it matters more than being on the “lean forwards” screen..